Selling your brand to under 25's is not an easy task, but a local charity is leading the way as it appeals for businesses to partner in its work with young people.
Northamptonshire Association of Youth Clubs (NAYC) is launching a new scheme entitled YouBiz which encourages local businesses to engage with youth work taking place around the county.
The idea is explained by Communications Co-ordinator Adam Pope: "The business community has so much to offer the many youth groups we work with and it isn't just about cash. Equally through the contact we have with thousands of young people, we can provide a window of opportunity for companies to engage with the youth sector to their benefit and that of Northamptonshire as a whole."
See more at:
http://www.northants-chamber.co.uk/news/article/new-opportunity-to-reach-the-youth-market#sthash.sFBvkErR.dpuf
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