2014 Comminications PR Report to AGM

.

Club members please log in for more information.

As I said at the Club Assembly last year strengthening membership through recruitment is critical. We seek people who have time to give something back to their community, people who might be interested in joining Rotary, so it is vitally important that we communicate what the Rotary Club of West Fife does and as we have just heard that's pretty significant.

We continued to use the Rotary template as the basis for our web presence. We have highlighted our activities such Presidents handover, presentations at Torryburn and Crossford Primary schools to Dunfermline Advocacy, Rotary day at Maggies, the Am Am Golf and Ultimate Quiz fund raisers and the other activities such as the Primary School Quiz and Kids Out.

What was a simple and easily usable content management system however has become overly complicated and continues to put members off adding their own pages, as was hoped they would do at the outset. Members who sent me stories via email have been uploaded just as soon as I could.

Coverage in the Dunfermline Press and the Courier is important and best attempts have been made to obtain coverage in those papers but presentations need to be carefully planned giving those publications the opportunity to send their own photographers.

It was felt that the club needs to do more to reach out to our community.

When we returned from our North Queensferry base to Crossford we felt that we were returning to our homeland and the potential for acquiring new members would improve. During the year we have addressed the communication to our local audience.

Firstly the club has touched base with the editor of the community newsletter - the Crossford Chronicle - and thanks to Robert Haig's scribing gained a regular space to publicise the work of the club.

Secondly we have developed a leaflet that we have distributed around the houses in Crossford. The leaflet has a call to action and that is to come and experience Rotary. According to the 2011 census Crossford has a populations of 2358 and Cairneyhill has 2430 who could be similarly targeted. Some of those will be children but if we could get just a 1% conversion rate of the eligible adults then we would still be surrounded by a lot more fellow members.

I apologise for the sporadic service caused by my somewhat occasional attendance, thanks to all who have supplied me with stories.

Contact Douglas Scott about this page:

Related pages...

Press Coverage 2024

more Record of publicity in calendar year 2024

Press Coverage 2024

more Record of publicity in calendar year 2024

Membership and Public Image Report to 2023 AGM

more As delivered by convenor Douglas Scott

Press coverage 2023

more Youth competitions featured

Communication, Public Image and PR report 2021-2022

more Report from President Douglas Scott to 2022 AGM

Join Us

more We are recruiting, click though to register your interest. An ideal way to discover new friends locally.

Press Coverage 2021-22

more Some of the coverage of Rotary in local press

Convener's Report (Membership) AGM 2021

more A summary of achievements during the 2020-21 Rotary year

Club Information Leaflet

more These leaflets produced and Council approved in August 2016 are targeted at prospective new members. One is photos the other is in more detail about us and both have a common page.

Convener's Report (Membership) AGM 2020

more A summary of achievements during the 2019-20 Rotary year

St Andrews Hospice Letter

more A thank you for donation

Convener's Report (Membership) AGM 2017

more A summary of achievements during the 2016-17 Rotary year

Convener's Report (PR) AGM 2017

more Reporting the activities embarked upon during the 2016-17 Rotary year

Assembly Report Membership Service June 2016

more Membership Service and Retention

Goals and Objectives 2016-2017

more Report to Club Assembly June 2016

Members Handbook

more This handbook is a detailed account of how Rotary works and our Club in particular operates.

Convener's Report (Membership) AGM 2016

more A summary of achievements during the 2015-16 Rotary year

Welcome to our new member Mark

more After a few visits to the Club Mark decided he wished to become a member

Communications Report for Club Assembly 2015

more Intentions in Rotary Year 2015/16 to enhance the Club's profile

2014 Marketing, PR and Communications Report to Club Assembly

more .

Membership Convenors Report to 2013 Club Assembly

more Club Assembly 11th June 2013

Information Night

more The club held an information night to explain Rotary International and the Rotary Club of West Fife to prospective members

Award Winning Club

more Rotary International recognises club for developing and implementing an innovative program, strategy or tool that has positively impacted membership in our area.