Averys can trace its history back to 1793 but it was in the 1920s with Ronald Avery at the helm that Averys sailed to success.
While other UK wine merchants bought wines from agents, Ronald made a point of travelling to wine estates to taste the wines with the winemakers. He was an excellent taster and by tasting in situ, he quickly discovered the best wines, producers and vintages.
The relationships he built would become the cornerstone of Averys’ success and last until this day. In 1949, after sailing his yacht to Bordeaux, he met the Moueix family, one of today’s most important Bordeaux families. They encouraged him to buy a few cases of Château Pétrus, a wine which was unknown at the time but would become one of the most expensive wines in the world.
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