Rotary International District 1280
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Membership Development, Retention and New Clubs
District Assembly Saturday May
11th Salford University
9:30 - 13:00
There is much talk of "raising the profile of Rotary" and many arguments about the cost and the way it is to be done. There is no doubt that Rotary, and ultimately those we serve, will benefit by enhancing our public image. It is a key objective in the District 1280 strategic plan for very good reasons. The best thing that we can do is ensure that our clubs are truly Open For Business.
Let's just think about our club as others would see us. Imagine if someone we respect in the local community came as a potential member would they want to join? If we are uncertain perhaps some changes are needed. We must recognise that the thought of change makes many people feel uncomfortable but, if change is needed, we must find ways of achieving it and of helping the wary through the process. After a few weeks, the new way will seem entirely natural and even those who resisted will probably be ready to admit that the club is better as a result.
Rotary is an incredible organisation, it is an organisation that is made up of individuals who are involved in their local communities and the world community and are doing great work. Mostly people do this without looking for thanks. Rotarians do it because they believe in giving service above self.
Every club has the ability to make their clubs dynamic clubs, where members enjoy fun and fellowship. It takes strong leadership with good planning and engaging all the members to do that. Too often we hear of clubs that are controlled by the "old school" members or the two or three "club wet blankets" that manage to kill off every good idea or suggestion that comes from some of the newer members. We need good strong leadership in clubs by people who can see that their Rotary Club does have a future. We need club leaders who are visionary and who can see a bright future for Rotary. Leaders who can see the benefit of the club having fun and working together on projects and programmes and getting enjoyment out of achieving things in the local community and world community. We need our members to stay and enjoy themselves in Rotary