Hi, welcome to the Public Image part of our website. We are preparing to help clubs out in Marketing any event they are planning, as well as creating local club groups for specific events, such as the Eisteddfod at Llangollen every July.
Did you know that clubs can now easily source your own leaflets from the Rotary GB&I Public Image page bespoke for your club?
There is a range of literature available through Rotary GB&I; some of it is free of charge from Rotary GB&I or RI.
Don't forget, spreading the word about Rotary and what it does is our best way of getting new members!
See a few Marketing and publicity ideas used with great effect by other clubs
Public relations (PR) is the way organisations and individuals communicate with the community, public and media. Communication is directly through the media with an aim to create and maintain a positive image and create a strong relationship with the community. Examples include press releases, newsletters, giving talks to other organisations, etc. as well as utilisation of the world wide web. Never miss an opportunity to promote your event and follow up with a press release after the event. Here are a few ideas to help:
Remember that the circulation of many newspapers is on a steep decline and that other public media are also approachable and available.
There is an excellent library of template press releases for key Rotary GB&I events, such as youth competitions, Know Your Blood Pressure, peace scholarships and other events.
Sometimes, there are stories which mention topics relevant to Rotary, particularly polio, but do not mention the organisation. This can be for many reasons. It may not have been appropriate, it may be due to editing or even a lack of knowledge by the journalist. This can lead to feedback from clubs. The statement below may help to answer some of your questions:
There is also great PR achieved through establishing relationships with media organisations including the BBC.
The Rotary GB&I PR Officer is also on hand to assist with potential media crises. The Media Crisis Management Procedure is available in the related downloads section below, along with other useful resources. It is recommended that this document is read regardless of whether a situation is underway.
more Do you have any good ideas or ideas that have worked for your club to publicise Rotary? Let us know so we can tell other clubs in case they can do the same thing!
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back Contact Team Lead: Mike Lade mikelade1975@gmail.com Mobile: 07803 038858