Marketing and PR Resources for Clubs

From R.I.B.I. – www.ribi.org :-

► INFORMATION SHEETS

• Using photography to project Rotary effectively

• Producing a Club Bulletin

• Producing a Club Website

• Guidelines on Sponsorship

• Advertising on Club and District Websites

• Rotary and Town Signs

• Setting up Email Groups

► BOOKLETS

"RIBI Branding Guidelines" and "Effective Public Relations: A Guide for Rotary Clubs"

► MARKETING

Rotary Identity Wristbands for Children - pre-printed with the message:-

  "Rotary International in Great Britain & Ireland, IF I AM LOST PLEASE PHONE ……."   

 (For one-off use)

Available from ROSS (Rotary One Stop Shop) – see Product List and order form on RIBI website www.ribi.org

► PR TOOLS

For template press releases, PR toolkit, links to photos on the RI site, regional coverage evaluation etc. log on to:-

www.ribi.org/resources/committees/marketing-pr-and-communications/pr

(You'll need your RI number and your home postcode to log on to the members only area).

This site will soon be much more interactive and feature blogs, regular updates, monthly best practice examples of what clubs have been doing to raise the profile of Rotary and their club etc.  For more info contact Karen Jones, RIBI PR Officer

► TEMPLATES for Publicity Materials

Tri-fold and A5  leaflets for Clubs to make their own publicity materials in the RIBI corporate style. Two versions, one for home printers, the other for professional and/or edge to edge printing.

 Word template for printing stationery                  Business Cards template

A range of Rotary wheel logos are available to download from www.ribi.org

Designing your own materials?  Read the RI Visual Identity Guidefor guidance on branding and colours, examples and helpful tips :-

www.rotary.org/RIdocuments/en_pdf/547en.pdf

R.I. public relations resources – to receive regular information by e-mail, either e-mail pr@rotary.org  or visit this website to register:- www.rotary.org/en/Members/RunningAClub/InformingTheCommunity/Pages/ridefault.aspx

To view Rotary videos etc go to www.youtube.com/rotaryinternational

Lesley Robinson 15 August 2009