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Ideas for Action - Section III – Information and Support
Contents: Section III – Information and Support
No 9 - Membership Development Publications and Resource Documents
No 10 - Membership Pocket Resource Pack
Ideas for Action No 9. Membership Development Resources
Membership Development Resource Guide http://www.rotary.org/RIdocuments/en_pdf/417en.pdf
This is a 52-page guide which gives an excellent overview of the issues involved and aspects to consider.
New member orientation: A "how-to" guide for clubs http://www.rotary.org/RIdocuments/en_pdf/414en.pdf
This takes readers through a 23-page tour about how they can best support and encourage new members.
How to Propose a New Member http://www.rotary.org/RIdocuments/en_pdf/254en.pdf
A 2-sided form which can be used to propose a New Rotarian.
The Membership Process http://www.rotary.org/RIdocuments/en_pdf/memb_process_slide.pdf
This single sheet unravels the mysteries of processing a new member.
Club Assessment Tools http://www.rotary.org/RIdocuments/en_pdf/club_assessment_tools_en.pdf
This is a 43-page document which gives a helpful MOT test for your club. Not all of it is in 'Brit-speak', but it gives a few good benchmarks and lots of things to think about.
Spread the Word poster http://www.rotary.org/RIdocuments/en_pdf/memb_spread_word_poster_en.pdf
A good series of images in a high-quality, 4mb, poster designed to help your members to recruit new members.
http://www.rotary-ribi.org/upimages/ribictteereps/16/Other%20documents/RIBI_Leaflet_non_e2e_v1_instructions.doc ORhttp://www.rotary-ribi.org/upimages/ribictteereps/16/Other%20documents/RIBI_Leaflet_non_e2e_pics_v1_instructions.doc
These are two, A4 3-fold, leaflets which can be easily adapted to local needs
Review your venue – for convenience, profile and 'fit' with club needs Consider whether the time of your meeting is most suitable to prospective members. Review your meal arrangements – is a full meal necessary? (Nothing in Rotary rules says you need a meal at all, consider the options). How well organised is your club? Does it exude efficiency and competence? If your club has lost a fair number of members over recent years, what is the attendance like of those who remain? Consider why attendance may not be at a higher level. Do you have a good programme and entertaining speakers? Consider exchanging notes with neighbouring clubs. How sociable is your club, is there a good programme of events to suit the tastes of members and their families and friends? Is your club represented on District Consider Rotary as a product or service, how should you promote it for sale? Plan and execute the necessary changes identified in the Preparatory Phase Think about your target audience, how you can effectively brief each potential new member about Rotary in a limited time. This is not an information meeting; this is packaging 'What Rotary is about". Remember that anybody putting something 'IN' usually wants something 'OUT'. Stress how the individual benefits from Rotary membership as well as what they can contribute. How do you package the information? There are web links that provide a number of templates, which can be easily adapted for use by any club. Sweep the local high street, industrial estate or business park – note the enterprises, identify who the responsible people are within each. Check the local 'Thomson' Directory Plan and organise any event, consider the content and timings for speakers and presentations. Ensure you have the necessary resources to hand Remember that, often, less is more. Don't overload with information – the objective is to inform and attract – keep information to simple, bite-sized chunks, which will fit into a maximum attention span of 20 minutes. A properly constructed advertisement often lasts just a few seconds, don't go overboard, and don't oversell either. Divide up and allocate the contacts, execute the contact plan already agreed and give adequate time to undertake the approach and a follow-up before the event or meeting. Consider your initial approach; prepare how you are going to 'engage interest' in Rotary – and attract their attention. Always consider the Family of Rotary, consider inviting partners/families along. Club Revival Guide. Club Assessment Tools Membership Development &Retention Guide Membership Development Resource Guide RIBI Leaflet Template 'Why I joined Rotary' Poster Membership Process New Member Proposal Integrating the New Rotarian New Member OrientationAdditional resources
RRIMC newsletters
http://www.rotary.org/en/members/generalinformation/membershipresources/pages/ridefault.aspx
This is a regular source of ideas, facts and advice on getting new members.
The Membership Minute
http://www.rotary.org/en/Members/GeneralInformation/MembershipResources/Pages/MembershipMinute.aspx
A whole series giving information on membership issues and strategies.
The links listed below do not refer specifically to Membership, but provide helpful information – the contents are fairly self-evident from the respective titles.
http://www.rotary-ribi.org/committees/cttee-downloads.php?RIBIctteeID=5
Ideas for Action No 10. Membership Pocket Resource Pack
Phase I – Club MOT Check Phase II – preparation Phase III – Attraction- ASK!
Phase I – Club MOT Check Phase II – preparation Phase III – Attraction- ASK!
RESOURCE PACK
RESOURCEPACK
RESOURCEPACK