Recruiting New Members
Recruiting members to grow your Club ...
“You may never know what results come of your action, but if you do nothing there will be no result”
See also Sharing Good Practice and Ideas and Resources
Doing nothing at all is not an option if you want to increase and retain your membership.
Below is a list of ideas for recruiting more members. If you have tried these before without success, it does not mean that another attempt will not be successful.
It is very important that if we are going to be successful in recruiting more members, we need to share good practice and ideas.
So if you have any ideas to add to the list below, PLEASE SHARE THEM. If something is missing, please tell us and it will be added straight away. If you are doing something in your area that is proving to be successful, it may be repeated elsewhere. Please tell us about it.
The Membership Task Force
The aim of the membership task force is to provide practical help to clubs with their recruitment. We have provided a list of those things we can help you with. We are not here to tell anyone what to do; we are here to help.
We shall divide these ideas into the direct approach and the indirect approach.
THE DIRECT APPROACH
The direct approach involves openly seeking new members. This means letting everyone know that you are recruiting new members and asking people to join.
1. Carry out a recruitment drive
a. Let everyone know that you are actively seeking new members. Make it clear in your marketing literature, on your website and social media.
b. Have a letter writing campaign. Write to local business people, community members and people you know. Tell them about Rotary and invite them to join
c. Host an information meeting for potential members
d. Encourage members to bring potential members to the club. Develop the ethos that the responsibility for membership is with every Rotarian.
e. Invite family members and friends to join
f. Consider diversity and actively seek members from groups that are not represented in you club.
g. Invite potential members to join the club
2. Let people know you are recruiting
a. Produce information packs for visitors about Rotary and becoming a Rotarian.
b. Advertise the fact that you are seeking new members in local papers and social media sites. If you cannot get an article in the local paper, write a letter to the editor for the letters page.
c. Join local business forums or community forums and tell them about Rotary.
d. Try to get on a speaker’s list for other community groups and give a talk about Rotary.
Hosting an information meeting.
Information meetings are an excellent way for developing people’s understanding of rotary and encouraging membership. There is no right or wrong way in the format an information meeting should take. Some clubs have a good interest speaker, invite potential members along and provide them with some literature. Others clubs give a short presentation about Rotary and their club and include the benefits of membership and commitment. See our Sharing Good Practice page to see what other clubs do.
THE INDIRECT APPROACH
1. Raise your club’s profile
a. Get articles into papers, magazines, online magazines and social media about the activities of your club. If you cannot get an article get letters in the Letters to the Editor sections if they have them.
b. Distribute your club newsletter throughout your community. Put them in waiting rooms at the doctors, dentists, libraries, charity shops etc.
c. Put posters up on community notice boards and those you see in local supermarkets.
d. Give out community awards for groups and individuals who do outstanding work in your community or for significant achievements.
e. Produce marketing materials for your club, such as bookmarks or postcards and brochures. Distribute them around your community.
f. Build a website for your club if you do not have one. (See below)
g. Give talks about your club to other organisations.
h. Get pro-active in your community. Have a stall at fairs and festivals and other community events.
i. Get involved in local strategic partnership initiatives.
j. Take advantage of social media and other online outlets to market your club. (See below)
k. Produce a monthly newsletter and distribute it around your community.
l. Develop your community service projects and raise awareness to them.
m. Print club business cards with club meeting location and time.
n. Market the benefits of joining Rotary in your literature.
o. Have some social events to attract potential new members.
Scroll down for 100 quick ideas to recruit new members
MEMBERSHIP – 100 RECRUITMENT IDEAS
These pages belong to you. If you have ideas for recruiting new members, please share them.
Clubs are always looking for ways to grow and recruit new members, There are many things club members can do in order to attract new members. Here, you’ll find a hundred viable approaches that one could use in order to recruit more members.
1. Ask someone
2. Bring a guest to meetings
3. Advertise in newspapers & cable TV
4. Have a clear club goal & a strategic plan
5. Letters or personal contact with local businesses
6. Contact with Chamber of Commerce
7. Place customized bookmarks in library books
8. Have public meetings at malls, outdoors, etc
9. Have a booth at malls, fairs, festivals etc.
10. Place pamphlets in doctors’ offices, hospitals, cafeterias, libraries, etc.
11. Host an Open House
12. Hold a club assembly only on membership
13. If you have a Rotary Club, ask Rotary Foundation alumni to join
14. Give the membership chair one minute at every club meeting
15. Make the membership chair a club director
16. Put together guest information packets
17. Service projects that serve a need in the community
18. Invite family members to join
19. Send letters to people in the news with an invitation to visit the club
20. Print club business cards with club meeting location and time
21. Distribute extra copies of magazines that relate to your club in waiting rooms, etc (i.e.: Rotarian)
22. Hold high-profile meetings
23. Hold wine and cheese receptions for prospective members
24. Ask for help from RIMC/RIMZC
25. Have a special guest day
26. Send club members to district membership seminar
27. Make prospective members feel important
28. Honour outstanding community members with awards
29. Don’t take age into consideration
30. Make some meetings social events
31. Build a club web site
32. Use group email to promote your club
33. Put posters in public areas
34. Ask corporations and employers to sponsor or subsidize membership
35. Have a reward program for those who bring in new members
36. Create more fun
37. Give a money back guarantee—if after 3 months a new member does not want to be a club member, return their fees
38. Invite the media to cover well known speakers
39. Use word of mouth
40. Network with coworkers, friends, and family
41. Follow up with guests
42. Place a coloured dot on the watch of every member to remind them to bring a guest
43. Lead by example—how many members have you recruited?
44. Have members give talks at other organizations
45. Provide guests with free meals
46. Update your clubs classification survey
47. Look for members in ethnic groups not represented in your club
48. Provide brochures for new employee packets in members companies
49. Advertise at sports events
50. Ask the district for help
51. Hold joint meetings with other groups
52. Share your club experience with others
53. Participate in community events
54. Write letters to the newspaper about the campaigns your club is working on
55. If a prospect can’t attend your meeting due to time, suggest another club
56. Publicize club successes, elections, events, in local newspapers
57. Circulate the club newsletter widely
58. Design a club brochure
59. Hold recruiting events with two or more clubs
60. Form/join a speakers’ bureau
61. Wear your club's pin
62. Mention your club at meetings of other organizations during announcements
63. Send newsletter to guests
64. When asked about your leadership skills & career success, tell them about your club
65. Ask the AG to attend a board meeting to talk about membership
66. Ask every member to submit 3 prospects to the membership chair
67. Make it FUN
68. Give every member a club decal or bumper stickers for their car
69. Give testimonials about your club while guests are at the meeting
70. Repeatedly invite prospective members
71. Practice selling your club at Club meetings—have a one minute elevator speech ready
72. Conduct a Membership Satisfaction Survey (RI Publication #417)
73. The club president asks three club members as a personal favour to each recruit one new member
74. Bring your boss to a club meeting
75. Make direct contact with women’s business associations
76. Bring your co-workers to a club meeting
77. Bring your subordinates to a club meeting
78. Have new member kits
79. Use books, brochures, videos and posters from RI
80. Hand out invitation cards for a “Free” lunch (breakfast, dinner)
81. Have members constantly promote and rave about your club
82. Meet at a good location
83. Assign every member to a 5 person recruitment team—each team brings in a new member every six months
84. Develop a strategic plan membership is a year-round priority and needs to be planned
85. Have incentives for recruitment
86. Have a large poster that lists all the members who have sponsored a new member in the past year
87. Select a missing classification and work on filling it
88. Display a thermometer showing progress towards club goal
89. Feature a member’s “benefit of the month” in the club newsletter
90. Induct new members with piazzas & invite spouse/partner
91. Develop a welcome letter from the president for all new members
92. Contact all members who have resigned in the past 3 years
93. Use billboards at bus stops and road sides
94. Ask club members to put club ads on their commercial trucks
95. Recognize new members in newsletters
96. Regularly check the RI web site for ideas
97. Subscribe to the Rotary Membership Minute on the RI web site
98. Invite spouses to social functions
99. Ask recipients of Rotary service or donations to speak for Rotary
100. Pass out sweets to remind members that Membership Matters and that we need more members.
These pages belong to you. If you have ideas for recruiting new members, please share them.