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ROTARY SOCIAL MEDIA CAMPAIGN

DURING JANUARY 2019 THERE IS A 4 WEEK PROMOTIONAL CAMPAIGN ON SOCIAL MEDIA  === GET YOUR MEMBERS TO TAKE PART ===

Currently Rotary are producing nine films ready for January and the table below shows an outline of what we are focussed on; each video will be around 60-90s in length.

 Activity Description


Video Working Title

1. Martha/Another/Maciej – Wrexham Gwyndwr

Rotary2_Young People

2. Naomi and Louise – Marlow Bridge

Rotary2_New-style Club_Marlow Bridge

3. Fiona and Wrexham Gwyndwr

Rotary2_New-style Club_Wrexham Glyndwr

4. Maidenhead Bridge

Rotary2_New-style Club_Maidenhead Bridge

5. Telford Health Awareness

Rotary2_Health Awareness

6. Purple4Polio – Global to Local

Rotary2_Purple4Polio

7. Corporates – Bentley Cheshire

Rotary2_Corporate_Bentley Cheshire

8. Rotary Voices – Nadine and Ambassador

Rotary2_Rotary People

9. Causes – Health/Homelessness (poverty)/Education (Big Bang)

Rotary2_Rotary Causes

 The January campaign schedule and process is as follows:

January

Post 1

Post 2

Process

1.      Email issued twice weekly to District identified Admin person(s) by James Bolton containing post text and video download link

2.      District Admin WILL:

b.     create new post in District FB Page:

c.      upload video to FB Page

d.     copy and paste pre-written post text

e.      publish post ensuring it can be ‘shared’ as well as liked

Clubs CAN ...

3.     like/share the post for wider coverage

4. Spread the word to all members

Wk1

Tues 2nd

Fri 5th

Wk2

Mon 8th

Thurs 11th

Wk3

Mon 15th

Thurs 18th

Wk4

Mon 22nd

Thurs 25th

Wk5

Mon 29th

 

RIBI have identified a wide range of Rotary Clubs to engage with in terms of capturing their story on video.


The District / Club role for the Social Media promotional campaign is to:

1.      Get ready:

a.      make sure the district page (it is important it is a page not a group) is updated to reflect Rotary brand (we can provide FB Page header/profile graphics)

b.      contact clubs and encourage the clubs to connect via FB (like/follow)

c.      inform the clubs that January will be important and there is a need for the club (members as well as club page Admin) to share/like the activity from the District channel

2.      Be responsive and post the communications in a timely manner

3.      Potentially invest in post boosting (paid for service from FB) – this is not mandatory but might produce some good results

4.      Connect with clubs in January to gain traction on the SM campaign.

 

On behalf of the PI Team, Chalmers Cursley and Herbert Chatters have been conducting ‘friendly’ District Facebook Audits to identify where support might be required. 

District Cluster webinars have/are being held to provide guidance and of course you were all invited to the ‘Rotary 2 Promotion’ kick-start Webinar held on 18thNovember and quite a few of you were available for this.

 

CONCLUSION/ACTION

It’s really important that every District / Club participates in the social media activities that are happening in January.

PLEASE CAN YOU:

  •  Make sure YOU engage with the District postings – that means twice per week you’ll need to Share/Like the District FB Post (and RIBI if you like!) back to your own timeline for your followers to see.

Clubs to engage with the posts motivating the individual members to Share/Like the posts out to their followers

 JOIN  US IN THIS CAMPAIGN

AND MAKE THE COMMUNITIES KNOW WE ARE HERE!