Convener's Report (PR) AGM 2017

Reporting the activities embarked upon during the 2016-17 Rotary year

With the help and support of my committee I believe the last year has taken our communications and publicity approach to a new level.

We set out to maintain the heartbeat of what has served the Club well, but to venture into social media at the same time as refreshing the support and information material available to us.

Robin’s work has seen our website refreshed and even more press coverage across a number of local titles as well as arranging press attendance at the Low Valleyfield Purple4Polio Planting.

Douglas’ innovative approach has built the Club’s Twitter presence – not just through regular ‘tweets’ but also creating short picture video clips.

Our step into the world of Facebook, admittedly with reservations from a number of members (including myself) has been an incredible journey.As well as a regularly updated news feed supplemented by impactful photographs and other images, we have repeatedly seen the power of ‘linking’ to other local organisations.

As we build more connections, followers, likes and shares we are seeing our reach significantly exceed our membership base. Crossford Primary School’s recent quiz win reached 607 people and our Community Exhibition launch 292.A typical week sees around 200 people visit our page.

But as well as keeping a regular flow of news across our 4 communication channels, we have created our Club Branding (that’s the dark blue background with gold and yellow text!) which has provided a common identity.

This has been successfully used for:

-       Members Business Cards

-       Community Exhibition Posters

-       Membership Recruitment Flyers

-       Membership Evening Presentation with a Common ‘Look and Feel’

And on top of this we: 

-       Refreshed our Information Leaflets

-       Created the ‘Year in Rotary’ Animated Slide Show

-       Obtained Event Coverage on Kingdom FM

-       Leveraged Culross Community’s Newsletter and Emails – including a test Recruitment Advert

-       Obtained Charities Trust Authorised Status

-       Submitted Articles to D1010

-       Created our own PA and Media Projection Capability

Where I have seen us be at our most effective and successful is through partnering with other Convenors and Initiatives – the support we were able to provide to Purple4Polio, Community Exhibition, Remembrance Wreathes, Membership Recruitment and the Charity Spring Dance I believe has been impactful and beneficial.

 So what next?

Largely more of the same, with our bringing further focus to creating linkages with other local clubs and societies, and I hope even closer partnering to my fellow convenors.

We now have an impressive communication tool kit and sound and vision capability, but are totally reliant on being fed great stories to help us promote our Club.

Related pages...

Communication, Public Image and PR report 2021-2022

more Report from President Douglas Scott to 2022 AGM

Join Us

more We are recruiting, click though to register your interest. An ideal way to discover new friends locally.

Press Coverage 2021

more Some of the coverage of Rotary in local press

Convener's Report (Membership) AGM 2021

more A summary of achievements during the 2020-21 Rotary year

Club Information Leaflet

more These leaflets produced and Council approved in August 2016 are targeted at prospective new members. One is photos the other is in more detail about us and both have a common page.

What Rotary is all about

more Link to ROTARYfirst


Convener's Report (Membership) AGM 2020

more A summary of achievements during the 2019-20 Rotary year


St Andrews Hospice Letter

more A thank you for donation

Convener's Report (Membership) AGM 2017

more A summary of achievements during the 2016-17 Rotary year


Assembly Report Membership Service June 2016

more Membership Service and Retention

Communications are everything

Goals and Objectives 2016-2017

more Report to Club Assembly June 2016

Members Handbook

more This handbook is a detailed account of how Rotary works and our Club in particular operates.

Convener's Report (Membership) AGM 2016

more A summary of achievements during the 2015-16 Rotary year

Welcome to our new member Mark

more After a few visits to the Club Mark decided he wished to become a member

Communications Report for Club Assembly 2015

more Intentions in Rotary Year 2015/16 to enhance the Club's profile

2014 Comminications PR Report to AGM

more .

2014 Marketing, PR and Communications Report to Club Assembly

more .

Membership Convenors Report to 2013 Club Assembly

more Club Assembly 11th June 2013

Information Night

more The club held an information night to explain Rotary International and the Rotary Club of West Fife to prospective members

Award Winning Club

more Rotary International recognises club for developing and implementing an innovative program, strategy or tool that has positively impacted membership in our area.

2009 Membership Seminar

more Report on the Membership Seminar held at Stirling University on September 5th 2009

2009 Membership Report

more Convenor Robert Haig's report to the 2009 AGM

Three New Members - 7th February 2007

more The recent additions take the Crossford based club up to a record number at 48 including one honorary member.

Vision for 2006-2007

more The drive for new members will be enforced by the new 20 point Rotary GB&I Marketing Plan

back to page above this...

Membership and PR

back .