With the help and support of my committee I believe the last year has taken our communications and publicity approach to a new level.
We set out to maintain the heartbeat of what has served the Club well, but to venture into social media at the same time as refreshing the support and information material available to us.
Robin’s work has seen our website refreshed and even more press coverage across a number of local titles as well as arranging press attendance at the Low Valleyfield Purple4Polio Planting.
Douglas’ innovative approach has built the Club’s Twitter presence – not just through regular ‘tweets’ but also creating short picture video clips.
Our step into the world of Facebook, admittedly with reservations from a number of members (including myself) has been an incredible journey.As well as a regularly updated news feed supplemented by impactful photographs and other images, we have repeatedly seen the power of ‘linking’ to other local organisations.
As we build more connections, followers, likes and shares we are seeing our reach significantly exceed our membership base. Crossford Primary School’s recent quiz win reached 607 people and our Community Exhibition launch 292.A typical week sees around 200 people visit our page.
But as well as keeping a regular flow of news across our 4 communication channels, we have created our Club Branding (that’s the dark blue background with gold and yellow text!) which has provided a common identity.
This has been successfully used for:
- Members Business Cards
- Community Exhibition Posters
- Membership Recruitment Flyers
- Membership Evening Presentation with a Common ‘Look and Feel’
And on top of this we:
- Refreshed our Information Leaflets
- Created the ‘Year in Rotary’ Animated Slide Show
- Obtained Event Coverage on Kingdom FM
- Leveraged Culross Community’s Newsletter and Emails – including a test Recruitment Advert
- Obtained Charities Trust Authorised Status
- Submitted Articles to D1010
- Created our own PA and Media Projection Capability
Where I have seen us be at our most effective and successful is through partnering with other Convenors and Initiatives – the support we were able to provide to Purple4Polio, Community Exhibition, Remembrance Wreathes, Membership Recruitment and the Charity Spring Dance I believe has been impactful and beneficial.
So what next?
Largely more of the same, with our bringing further focus to creating linkages with other local clubs and societies, and I hope even closer partnering to my fellow convenors.
We now have an impressive communication tool kit and sound and vision capability, but are totally reliant on being fed great stories to help us promote our Club.
more Report from President Douglas Scott to 2022 AGM
more We are recruiting, click though to register your interest. An ideal way to discover new friends locally.
more Some of the coverage of Rotary in local press
more A summary of achievements during the 2020-21 Rotary year
more These leaflets produced and Council approved in August 2016 are targeted at prospective new members. One is photos the other is in more detail about us and both have a common page.
more Link to ROTARYfirst
more A summary of achievements during the 2019-20 Rotary year
more A thank you for donation
more A summary of achievements during the 2016-17 Rotary year
more Membership Service and Retention
more Report to Club Assembly June 2016
more This handbook is a detailed account of how Rotary works and our Club in particular operates.
more A summary of achievements during the 2015-16 Rotary year
more After a few visits to the Club Mark decided he wished to become a member
more Intentions in Rotary Year 2015/16 to enhance the Club's profile
more Club Assembly 11th June 2013
more The club held an information night to explain Rotary International and the Rotary Club of West Fife to prospective members
more Rotary International recognises club for developing and implementing an innovative program, strategy or tool that has positively impacted membership in our area.
more Report on the Membership Seminar held at Stirling University on September 5th 2009
more Convenor Robert Haig's report to the 2009 AGM
more The recent additions take the Crossford based club up to a record number at 48 including one honorary member.
more The drive for new members will be enforced by the new 20 point Rotary GB&I Marketing Plan