Liz Odell - The History of Matchbox Toys

Thu 15th August 2019 at 7.00 pm - 9.30 pm

The size of the models allowed Matchbox to occupy a market niche barely touched by the competition and helped establish "Matchbox" as a generic word for small toy cars, whatever the brand.

Matchbox is a popular toy brand which was introduced by Lesney Products in 1953, and is now owned by Mattel, Inc. The brand was given its name because the original die-cast Matchbox toys were sold in boxes similar in to those in which matches were sold. The brand grew to encompass a broad range of toys, including larger scale die-cast models, plastic model kits, and action figures. 

Liz Odell's father, Jack Odell, was co-owner of Lesney Products and he created a toy which paved the way to the company's future success - Liz will tell you how.