Launching the Kenilworth Advent Calendar

On Friday 30th June, the Rotary Club of Kenilworth proudly announced a major new fundraising initiative, “The Kenilworth Advent Calendar,” which will be released for sale in late September.  The launch was attended by local press, the mayor of Kenilworth, Samantha Cooke, along with key sponsors Emmerson Press, Abstract Design and LoudLocal, who will ensure the Advent Calendar and it’s supporting website will be ready on-time and looking splendid.  Local charities who will benefit from the money raised were also represented at the launch.

The Kenilworth Advent Calendar, like all other Advent Calendars, has 24 little doors on its face, one for each day of Advent from 1 to 24 December.  What makes it different is that, behind each door, is a list of 5 exciting prizes which will be distributed to lucky winners.  Each Calendar bears a unique number and, to find out if they’ve won a prize, the buyer simply checks the dedicated Advent Calendar website where winning numbers are displayed.  These numbers will also be reported on press, radio, social media websites and displayed in Talisman Square.

Local businesses have shown extraordinary generosity and enthusiasm in their support of this enterprise, contributing most of the prizes.  And Kenilworth-based Abstract Design, Emmersons Press and LoudLocal Digital Marketing have donated their work so that almost all sales proceeds will go to Kenilworth charities.

Katie Evans, Abstract Design’s Accounts Director said: “We’re happy to work with Kenilworth Rotary on the new Advent fundraising initiative.  It’s a fun way to raise money for local causes and, as a company, we’re pleased to be able to put something back into the community.”

Malcolm Matthews, Kenilworth Rotary’s president, who is leading the project said: “The support from local business has been truly remarkable.  Almost everyone we’ve spoken to has been keen to help, from small independent shops to major businesses such as Emersons and Abstract Design, without whose help we couldn’t have produced the Calendar.  And I must thank LoudLocal for donating their expertise to create a dedicated website, www.kenilworthadventcalendar.co.uk which underpins the whole project.