In public relations, a boilerplate (also known as an “about us” statement) is a short, standardised paragraph at the end of a press release that provides journalists with a high-level background on your company – not for publishing but to help the editor

Boilerplate example from RGBI

About Rotary International in Great Britain and Ireland

Rotary International in Great Britain and Ireland is a membership and humanitarian service organisation. Through membership of their local Rotary club, members use their time and talents to make a difference in their own communities and around the world.  There are over 1,700 clubs in Great Britain and Ireland with about 45,000 members. Rotary is open to anyone over the age of 18 who wants to give back to their community, meet new people and have fun.  

Rotary International was founded in 1905 in Chicago and is now the world’s largest international service organisation with 1.2 million professional men and women as members. There are 35,000 clubs in over 200 countries and geographical regions.  Rotary initiates local and global projects to promote world understanding and peace and improve life conditions for people of all ages and cultures.  

Website: www.rotarygbi.org
Facebook: Rotary International in Great Britain and Ireland
Twitter: @RotaryGBI

Gentle reminder of our ‘How To Guide’ on writing a press release to catch an editor's eye first published in March 2021 by David Russell of Denby Dale Rotary – with a shorter boilerplate example

Writing a great press article to catch the Editor's eye - Rotary District 1040 (rotary-ribi.org)