Let's Hear Stroud

The Let’s Hear Stroud campaign aims to enhance hearing in public places by empowering local people to improve hearing experiences for themselves and other hearing aid users when visiting high street retailers, banks, council offices, cinemas, churches etc

Hearing Loop Sign
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Let's Hear Stroud

Around 70% of people aged over 70 and 40% of people aged over 50 have some form of hearing loss. Most of these people are living independently but may struggle when having conversations in places with a large amount of background noise. This results in confusion, alienation, embarrassment and unsatisfactory levels of service.

Effective and efficient use of hearing loops by businesses will dramatically increase the quality of their customers’ experience and mean they are more likely to return and use a service again.

Hearing Link, a national organisation supporting people experiencing hearing loss, is working with Stroud Rotary Club to:

·       increase the provision of working hearing loop systems in businesses, shops and public buildings in and around Stroud

·       increase knowledge about and better use of hearing loops by hearing aid users

·       create better awareness in local businesses, shops and facilities to make sure their staff understand the needs of hearing aid users and provide services accessible to them

The Let’s Hear Stroud campaign aims to enhance hearing in public places by empowering local people to improve hearing experiences for themselves and other hearing aid users when visiting high street retailers, banks, council offices, cinemas, churches and supermarkets in their own communities.

Hearing loops are essential technology installed in a whole room or shop counter to improve the listening experience for people with hearing loss, helping them to listen more easily by cutting out background noise and/or mitigating the effect of distance between the listener and the talker. Infrared systems are often used in theatres for the same purpose.

However, all too often these systems are missing or don’t work properly, staff may not always be trained how to use them properly, and hearing aid users aren’t aware of the benefits they can bring, mainly because they haven’t had the chance to hear a good system in the past. 

Loop Checker volunteers, working with Stroud Rotary Club, will visit public buildings and businesses to check the availability and quality of assistive listening systems. The aim is to improve the effectiveness of these systems so that hearing aid users can feel more confident to participate in community life. 

A Steering Group of local agencies is supporting Let’s Hear Stroud:

Stroud Town Council, Stroud District Council, Age UK, Neighbourhood Police Stroud, Gloucester Hospitals NHS Foundation Trust, Gloucester Deaf Association, Stroud Chamber of Trade, Stroud Inner Wheel, Stroud News and Journal and Hearing Link.