A series of events in 1991 changed John Peters' life forever. This is not a war story as such, but a very human, moving and, at times, funny story. It is of particular relevance in today's changing times and John is as busy as ever delivering after dinner and keynote speeches at corporate events.
Captured during the Gulf War, former RAF pilot John Peters came to the world's attention in January 1991, when his beaten face was exposed on television screens around the world - a stark symbol of Saddam Hussein's ruthless aggression.
His harrowing experiences touch his audience’s minds and souls, John’s near death experiences brings all of our lives into perspective.
His heart-wrenching story combined with his sense of humour helps audiences to see the lighter side of his experience, his emotive moments helping audiences to understand life’s struggles and challenges. He can seamlessly and skilfully relate his experiences to current business issues.
John has a Master's Degree in Business Administration and was responsible for a cultural change programme in the RAF. This initiative was awarded the 1999 Flight International Aerospace Industry Award for Training and Safety. He is also a former Chair of The Association of MBA's. Since leaving the RAF in 2000, he has been a business consultant and performance coach to business leaders, and he has a business specialising in leadership, team development and communication skills.
He has written two best-selling books and the documentary, 'Tornado Down' was Independent Documentary of the Year and a BAFTA Award Nominee in 1992. He has extensive international TV, radio, PR and media experience and has built up an international speaking reputation, including American, South African, Swedish, Maltese, French, German and Australian audiences.