District Assembly 1010
Glenrothes, Sunday 28th April 2010
This was attended by Neil Spriddle and Douglas Scott. The day was really well delivered and provided good value for the time investment made by the Roraians who attended.
A video clip was shown of Incoming RI President
Rotarians don't always stay in Rotary for the reasons that they join Rotary.
Theme will be "Engage Rotary Change Lives". Inspire members to do the most they can. Rotary service must be the same for everyone in Rotary. all must feel that they are making a contribution and that contribution is valued.
District Governor elect Jim Houston followed that addressing an old chestnut. Membership is as simple as asking somebody.
Rotary is about communities, it is not about weekly meetings in a local hotel. We're for communities is the theme that should be promoted, not just this year but every year. Get someone interested but the Club must walk the walk, important that the Club is considered a good use of everyone's time.
We need to change. The specie that survive is the one that is the most adaptable to change" Charles Darwin.
Rotary is about working together. Club Assembly should be the most exciting time, an opportunity to engage members.
Rotary grants have been simplified with program's and processes. Focus service efforts to increase impact.
Water and sanitation
Maternal and child care
Polio Plus: no cases in India for last 18 months and could be eradicated within the next Rotary year.
We're for communities will enable a picture to be painted of what Rotary does. The theme gives Rotarians an instant memorable answer to the question What does Rotary do?
MPRC session was run by Gary McAllister and the session started with Rotary GB&I Membership DVD Imagine the difference. There is a stack of Rotary videos on YouTube.
Enhancing Public Image and Awareness
Presentation that was given to PETS was shown.
Increase humanitarian service
Enhancing public image
Why ? External credibility , raise the profile of Rotary and your club, attract support, attract new members, position your club in the community. Explain Rotary 's purpose.
Create internal credibility - people like to see success, celebrate success. Ensure your Clubs history is not lost.
In a wider Rotary GB&I, advertising campaign 18965 had clicked through from Google. This as a result of daily newspaper campaign. Telegraph and Times used because they were cost effective. Press and Journal will soon carry same ads.
The conversion rate was 6% so it could have been one in every club.
What do people see when they Google us? What are we doing as clubs to be as attractive as possible?
An option to consider - an integrated team incorporating all Media, Web, Archives.
An MPRC Convenor should ensure catching the attention of all media.
It should have a hook, something to attract editor to run the story.
A picture speaks a thousand words. New District magazine is 48 pages now, second in Rotary GB&I contest but let down by lack of dynamic impact. A picture gives you 95% of impact.
Ties, cheques, chains not wanted. St Andrews website held up as best practice.
Social Media is used by 1010 Facebook and Twitter. Erik Qualman video from YouTube highlighted the benefits.
How can we use PR to be attractive to potential members and to attract community and business support for club projects?
Use events , adopt a media partner - meet editor of Dunfermline Press for lunch and discuss. Perth St Johns used honorary membership of Black Watch to highlight club, target membership from the big local industry. Quality PR and quality photos. International, community etc cross over so a library of photos would help. Photos of children and animals seem to get better coverage.
Is an integrated MPRC team the way forward or is there another way?
Yes but practicalities make this difficult because of lack of numbers and lack of skills and lack of time. Alternative other than finding a retired person who can do it all, this is not easy. Rotary GB&I have templates of press releases on their website.
How important is your web to your club's image?
Very, because it can be the first impression. Website can be good archive for club achievement. Website not only attracts unsolicited approaches for support but also by speakers looking for places to speak. I made the point that the content management system has become far too complicated.
Is Social Media a fad or should we embrace it and if so how?
Hard to encourage members to post. YouTube gets more hits.
What else could Rotary GB&I and / or the District MPRC team do to support clubs?
Resistance to change with the times. Make it easier to get messages out. Now can communicate within the website eg DG can email all the international chairman of clubs by one click
David Robertson of the Dunfermline Carnegie club presented on use of Social Media
Allows you to get out to audiences who would not usually listen to you.
Ask all members to like Rotary in Scotland Facebook page.
Media Crisis Management
What happens when the media are asking difficult questions?
If you don't handle a crisis, the PR can be worse than the event.
Scenario could be an accident during a Rotary event, impropriety etc. firstly involve the Club President who should speak to DG and MPRC Chair. Rotary GB&IPR officer can then be contacted and advice issued.
This year two events involve District. Gather facts, establish what happened, start a log and keep it updated, decide who will be the spokesperson, establish who is primary source of information, discuss line to take with Rotary GB&I PR Officer.
Prepare and agree a statement that acknowledges the incident. Don't be proactive, only release statements when asked. Don't say "can't comment" but say cant comment for legal reasons, confidentiality etc.
Acknowledge the question
Bridge the question
Communicate the message
After lunch the presentation was entitled "Get your house in order - be Media Savvy." This was extremely well made by Saadia Usmani, Public Relations Manager at CHAS. She has vast experience of media work including at the BBC. It is about everyone in an organisation not just senior management.
Need PR for reputation building, attracting donations, volunteers, influence, credibility.
Media relationships need to be formed before needed.
Social Media now generates many news stories. Needs set people looking after these things so that responses are good, considered and well made. Dangerous to start off conversations if things get nasty.
There is only one pie and so how do you get a slice of it. Need to think like a journalist and serve up your story on a silver platter. Headline must catch attention.helps when it comes from a name they know. You need collateral available when you speak to a journalist.
News = People, People = News
Need good case studies to pass on. What is powerful is statistics.
Powerful quotes and great photographs I.e. not static photographs. Need to be more creative, avoid grey suits and cheques.
Prepare for a crisis situation to cover processes in place prior to a crisis. Make sure that there is consistency and trained spokespeople.
Build a narrative that must be:-
1. Clear and appealing
2. Should engage your audience quickly
3. Should be easy to remember
Message should include - Stories, Stats, or Sound bites.
People won't remember what you say to them. They won't remember what you do but they will remember how you made them feel.
Hooks:- impact, celebrities, magnitude, tied to an event, local connection, conflict, oddity.
Hottest Feedback requirements in interview techniques:-
Tone of Voice
Painting pictures with words - emotion/feeling, stories / lists
People can sense you smiling on a radio interview
Car park test, say there are three things then launch into them.
Call to action - go to website
Bridging, if in an awkward situation say I am more interested in
Use the word "imagine"
7% of people remember don't remember what you say.
More that 50% remember what you say
Can be more damage done to you if you do not put out your message.
Peter Leyland dropped in to make a plea for everybody to use the facilities of the District website
The session concluded with a final video What's Rotary Michael Angelo Caruso. A great example of selling Rotary. Claims Rotary is the best decision he ever made. When asked why he had the audience interested.
District has a goal of one member per club increase
3100 members in 1010 by June 2014
To be more representative of your community
We're for Communities
The Presidential citation is a road map and encouraged to apply. Only quarter of clubs in 1010 applied this year.
Clubs working together is the goal. Jim Houston DG elect looks forward to visiting all the clubs in District.
District Conference in 2013 was introduced by Billy Anderson on accordion! He hoped to see everyone at Aviemore from 1st to 3rd November. This is a different time from normal. Friday night will have a Taste of Scotland dinner and White Heather Club party. Saturday is a working day rewarded by a Saturday dinner plus two top Scottish acts. Didn't catch the names but they sounded good. The impression was that the weekend's entertainment was at the top of the agenda. Don't miss out.
If you you do not enjoy Rotary, you are not doing it right!
more Aileen North becomes First Lady
more Final words from President Rotary year 2021-2022
more Links to all the Convenor's Reports
more Co-ordinator Mark Todd's report to the 2022 AGM
more Handover from Roger was socially distanced with the help of Tam O'Shanter
more A difficult year if ever there was one.
more The Ken Young Plate was presented to Robin Grant for his work in the local community
more Roger Hall is installed as President as club watched on by Zoom
more A look back on the Rotary Year 2019-2020 Who could have predicted how it would have ended?
more The Ken Young Plate is presented to Community Service convenor Neil Spriddle
more These notes comprises the reports already emailed to all club members from committee conveners plus the additional comments and or updates from conveners on the night.
more Brian Mitchell is President of the Rotary Club of West Fife
more General Report on Club.
more The regular Tuesday meetings of The Rotary Club of West Fife are held at 6.30pm in Keavil House Hotel, Crossford KY12 8NN
more President Elect Dave's vision for the new Rotary Year
more This club service committee has through its use of strategic and business planning contributed substantially to the rejuvenation and enthusiastic commitment of the club
more Alex Evan Wong was elected to serve a second term of office
more Handover to incoming President Alex Evan Wong was carried out before Alex went off on holiday to the Far East.
more This summary report covers Club Administration and House matters 2013/2014
more President Ewan Archibald takes over from Donald Mackay
more Attended by President Elect Ewan Archibald and six of his team.
more President Ewan Archibald
more The Ken Young Plate
more President Robert is installed
more Donald Mackay becomes first member to do a second term in the chair at the Rotary Club of West Fife.
more Presentation of the Ken Young - Club Service Shield
more Friday 8th June at Garvock House Hotel, Dunfermline
more Convenor Ian Grieve's Report to Club Assembly
more Links to Reports from Club Assembly
more Vocational visit to Dunfermline Veterinary Practice
more 15 members of the club visited the Craig and Rose Paint factory at Halbeath
more Please return by Monday 29th August
more It is our intention this year to have a busy and varied programme, continuing last years aims of raising our profile and improving our links with the local community at all age levels.
more Five members and their partners enjoyed a weekend of fellowship in Dublin
more An introduction to Greig W.W. Hill
more Rotary is continuing to go through a period of change and we must all adapt if this organisation is to continue to be as relevant in the future as it has been in the past
more We have both raised and distributed record sums of money this year
more Retired Master Blender is the club's new president
more Senior Vice President Ian Grieve introduced the plans for the next Rotary year.