Communication, Public Image and PR report 2021-2022

Report from President Douglas Scott to 2022 AGM

We are reminded that we are all responsible for the image of Rotary. We all need to talk more about Rotary when outside of the club.

Recruitment continues to be tough, our club's public image will either help or hinder us.
As far as public image is concerned there is still a great belief that social media is the way forward.
It is important to be where the conversation is.
It is important as a club to be seen by that audience, telling a positive story about what we do. We help people. It is about making it personal and we need to remember Rotary is the original social media.
We started the Rotary year with 306 followers on Facebook and we now have 509, 160 followers on Twitter and we now have 178. We started with 123 on Instagram and now have 186.
For coverage to be given in the Dunfermline Press we need good stories with local interest. We have manage to generate a reasonable amount of column inches with stories about supporting the Salvation Army, Haiti Help, Prostate Cancer Scotland Bike Ride, Limekilns Telephone Box, Youth competition winners, Norma Alari’s talk and the Great Nurdle Hunt.
Our website is probably the first port of call for any potential members so the site has been regularly updated and is immensely easier to navigate and more informative than other clubs websites.
To assist with image and PR the club purchased a new Rotary backdrop that was used at the Youth Celebration evening and a new pop up. A maximum grant of £250 was received from District to assist with 50% of the cost.
Finally I have continued the weekly email communication with members as established by previous Presidents, I do hope that this has been useful to members.

Related pages...

Join Us

more We are recruiting, click though to register your interest. An ideal way to discover new friends locally.

Press Coverage 2021

more Some of the coverage of Rotary in local press

Convener's Report (Membership) AGM 2021

more A summary of achievements during the 2020-21 Rotary year

Club Information Leaflet

more These leaflets produced and Council approved in August 2016 are targeted at prospective new members. One is photos the other is in more detail about us and both have a common page.

What Rotary is all about

more Link to ROTARYfirst


Convener's Report (Membership) AGM 2020

more A summary of achievements during the 2019-20 Rotary year


St Andrews Hospice Letter

more A thank you for donation

Convener's Report (Membership) AGM 2017

more A summary of achievements during the 2016-17 Rotary year

Convener's Report (PR) AGM 2017

more Reporting the activities embarked upon during the 2016-17 Rotary year


Assembly Report Membership Service June 2016

more Membership Service and Retention

Communications are everything

Goals and Objectives 2016-2017

more Report to Club Assembly June 2016

Members Handbook

more This handbook is a detailed account of how Rotary works and our Club in particular operates.

Convener's Report (Membership) AGM 2016

more A summary of achievements during the 2015-16 Rotary year

Welcome to our new member Mark

more After a few visits to the Club Mark decided he wished to become a member

Communications Report for Club Assembly 2015

more Intentions in Rotary Year 2015/16 to enhance the Club's profile

2014 Comminications PR Report to AGM

more .

2014 Marketing, PR and Communications Report to Club Assembly

more .

Membership Convenors Report to 2013 Club Assembly

more Club Assembly 11th June 2013

Information Night

more The club held an information night to explain Rotary International and the Rotary Club of West Fife to prospective members

Award Winning Club

more Rotary International recognises club for developing and implementing an innovative program, strategy or tool that has positively impacted membership in our area.

2009 Membership Seminar

more Report on the Membership Seminar held at Stirling University on September 5th 2009

2009 Membership Report

more Convenor Robert Haig's report to the 2009 AGM

Three New Members - 7th February 2007

more The recent additions take the Crossford based club up to a record number at 48 including one honorary member.

Vision for 2006-2007

more The drive for new members will be enforced by the new 20 point Rotary GB&I Marketing Plan

back to page above this...

Membership and PR

back .