Public Image

Public Image

The District Public Image Team is here to help Clubs make the most of their individual and area wide awareness raising opportunities.  Whilst we support the dissemination of information within the District our focus is increasingly on how we can engage with the general public and prospective members of the Rotary family.

Public Image (PI) is crucial for clubs to effectively promote their activities and community projects.  A strong Public Image strategy helps to enhance the visibility of the clubs, showcasing their impact and fostering a positive reputation. By effectively communicating their achievements and goals, clubs can attract prospective members, engage with the general public, and build stronger community ties. Additionally, a well-maintained public image can drive support for various initiatives, increasing participation and resources for service projects.

NEW The Public Image Team have developed a new toolkit in July 2025 that is on the Members Only side of this website.  Use your My Rotary account to access the following tools:

• Location of Public Image resources on Rotary websites
• Checklist when organising an event / project 
• RotaryGBI Public Image supplement – well worth a read!
• Log of District Resources – July 2025 version
• Useful Public Image resources, finding your way around  – Brand Centre, Rotary International Website, Rotary in Great Britain & Ireland Website, District Website
• Facebook hashtags
• Elevator pitch from Rotary International Blog
• RI Learning Centre – courses about Public Image

• District web site
• District Facebook Page
• Rotary Norwest 
• Rotary International Brand Guidelines, Templates, Images and videos.  Access the Rotary International Brand Centre website for information. (external website)
• End Polio Now Resource Shop.  Access External website.
• RotaryGBI leaflets to download and the Print Service Shop **
• District leaflets *
• Ideas for Branded Rotary Clothing *

**  Members Only pages on RotaryGBI website using your My Rotary account.

Other News about Rotary in Cumbria & Lancashire

Visit our District facebook page for news about Rotary Clubs in our District or read the latest copy of Norwest, our District magazine by clicking on the images below.