Sharing Good Practice
Further Ideas ...
On returning to the hive after foraging, a successful honeybee performs a dance in front of all the members of the colony. The dance involves running through a small figure eight pattern whilst “shaking his booty”. The turns he takes and how long the dance lasts, tells the other members the direction of the patch of flowers offering pollen and nectar and the distance involved. It’s called the Waggle dance. We are not asking you to dance, just to share your success.
THIS IS THE PAGE FOR YOU TO FILL
This is the page where we need your in-put. Throughout the district clubs are adopting their own strategies and addressing their membership development and retention issues. More importantly, they are getting results. By sharing our success stories and in particular, what we did, we can help increase our membership across the district.
If your club has had some success recently in recruiting new members, forming a new club, coming up with a retention strategy or anything to improve your membership and retention, please share it. Let us know what worked.
Get in touch with Michael by clicking on the link at the bottom of this page, or you can share your ideas on Facebook. Simply click on the button.
1. Even if your story is by using a tried and tested method, please share it.
2. Try and give us as much information as you can, especially if there was any part of the strategy that worked particularly well.
3. If you have used letters, marketing leaflets, power point presentations, please consider sending them in. We can make templates from them and make them available for downloading.
4. If you have ideas for recruiting and retaining members, even though they may not have been tested, again please share them.
5. Ask recently joined members why they joined. What was it that lead them to join?
The Rotary Club of Berwick Upon Tweed
6 new members
This is a strategy that has been used by many clubs and it clearly worked for this club. The members all provided details of people they knew in their community who could be potential members. Letters were then sent out to those potential members inviting them to a Rotary information evening. Fifty letters went out and twenty-five responded positively. The guests were seated at different tables with the members. Informal discussions took place about Rotary and the club with the guests being given the opportunity to ask questions. There was no pressure put on any of the guests to join or any “table banging”. The aim was to make it informal, friendly and fun.
Six of those guests are now Rotarians.
The Rotary Club of Seaburn Satellite Club
14 members and growing
With the introduction of the Rotary Growth Opportunities, one of the members of Seaburn Club saw the potential of forming a satellite club. This member was aware of need for alternative opportunities for people to join Rotary and he also had some potential members in mind.
The Satellite club began with a nucleus of 3-4 members and eventually it began to grow. The advantage of satellite clubs is that there are no deadlines for reaching a certain number of members.
When the club had grown to about ten members they organised their first major project, which was a weekend festival of craft ale, live music, street food, arts & crafts, community gathering at the Minster in Sunderland. This was a very successful event and it also increased their membership.
Here is an example of where events can be used to attract members. You can attract potential members, by asking them to help out an event. This gives you the opportunity to introduce them to the members and to explain to them about Rotary and your club. (See Planning A Membership Dividend From Every Event in the Resources section.)
The Rotary Club of Stokesley
5 new members and growing
The Rotarians in Stokesley have come up with a very unique way of recruiting new members. They are actually going out and asking people they know to join Rotary. As amazing as this might sound, it’s actually working. The club understands that it is up to all of them to find new members, so each of them are doing their bit.
There are statistics somewhere showing that the major reason why people do not join Rotary is because they were not asked.
How many people do we see each day that may be potential members? How many of them do we ask to join? The Rotary club of Stokesley are proving that asking people to join Rotary can actually produce results.
The Rotary Club of Ponteland Satellite club with corporate members and reviewing their practice.
7 members and growing
Here is another club doing what they can to address their membership. They have formed a satellite club that includes two corporate members. In February the new satellite club hosted their Ponteland Beer and Belly Laughs Comedy Night and after paying all the acts they raised £600.00.
The Rotary Club of Ponteland has also done something else to improve their membership and retention. They have looked at their meeting time and have agreed to alternate their meeting time. One week they have a lunchtime meeting and the following week they have an evening meeting. This change is having a positive effect.
Sometimes making slight modifications can bring positive results. Such changes may assist you in not only retaining your membership, but they can also help increase your membership.
The stories above are from just some of the clubs in the district that are using strategies to address their membership. We will be developing on these stories and also providing more details so that other clubs can use these strategies.
So please remember. If you have something that works, please share it.