Administration, Public Relations and the website

                                                    CLUB ASSEMBLY 21 JUNE 2022

Website

Up to now the website has had two main aims, to keep members informed about meetings, activities and events within the Club and as a window the public can use to learn more about Aireborough Rotary. As website co-ordinator I remain grateful to everyone who collects information to help me keep the site up to date. 

Currently and importantly the Club, led by Tony Scaife, is working on an Action Plan to ensure the Club's effective survival into the future. Recruitment of new members has to be the keynote using social media as a critical part. The website will have an important part to play in welcoming visitors and holding their attention. The wide range of Club activities can strike a chord with the particular causes in which they are interested and show them how volunteering and the social life it brings with it works for us.

Public relations

Our link with the Wharfedale Observer/Ilkley Gazette means that the Club receives regular coverage of events in both the weekly issues and online. Because they are part of a conglomerate this coverage extends to both the Telegraph and Argus, the Yorkshire Evening Post and on rare occasions the Yorkshire Post.

Tony Scaife's weekly Bugle is another valuable tool for keeping members informed and pointing us to websites outside the Club helping us all to widen our knowledge about 'things Rotary'.

Several members use facebook actively and we have one member for whom twitter is the medium of choice. Both spread the word about Aireborough Rotary's events. projects and successes. John Kitching worked brilliantly on publicising the 5th Aireborough Beer Festival on facebook and his informative, chatty pieces about beers and entertainment were extensively shared and must have had a positvie effect on helping bring footfall back to pre-pandemic levels. Social media do pay off!