Membership Strategy

Membership is a key priority for all Clubs so they can continue their important Service work within their communities and internationally. These pages are suggestions to help in building your Club Strategy and Action Plan

The Building Blocks within your Strategy

We need to build on the foundations of the past 114 years, key things within any plan needs to ensure we include:

Objects of Rotary
Service above Self
Four Way Test
5 Avenues of Service
Ensuring we are following compliance

So as we consider building our strategy, there are three strands: Recruitment, Retention and Marketing.

Key Considerations:

The needs of our modern world
Fast moving society, where time and capacity is in short supply
Social Media plays an important part in the lives of many people today
Younger people will respond better to Cause Led projects
We need to work in partnership with our community

Related pages...

Building Together a Refreshed Rotary Offer for the 21st Century

more This is a special event being put on so Clubs can be informed about the RIBI Rotary 2 initiative and start to think about their own Club Membership Planning.

back to page above this...

Membership Development

back Are you as a Rotarian excited about Rotary? Perhaps as you start to help your Club build a Membership Strategy everyone needs to consider the following: