Attracting Young Professionals

Many young people are looking for business connections and that’s OK. People do business with people that they know, like and trust. Your Club can help as long as you set expectations for appropriate behaviour from the beginning.


Would you like to bring some younger members into your Club? 

Most of us are trying to do just that. Below you will find a summary of five values that are likely to attract younger people. These five values are based on a survey conducted by a Rotarian in District 6930. He developed a 10 question survey designed to reveal what brings people under 40 into Rotary, why they stay, what they want and what they find challenging. 

The results convinced him that the key to attracting and retaining young professionals is to present them with a clear value proposition. Like any business, Rotary has customers. Members are our customers and we must provide value to ensure that they are satisfied. Five values that attract young professionals 

 1. Mentoring Many younger people would value mentoring relationship with current community leaders

 2. Networking Many young people are looking for business connections and that’s OK. People do business with people that they know, like and trust. Your Club can help as long as you set expectations for appropriate behaviour from the beginning

 3. Family Commitments Club activities can be a great way for Club members to spend quality time with their families and to teach kids valuable life lessons in service. Make your Club family-friendly by inviting partners and children to participate in events and projects

 4. Leadership Through Rotary, young people can establish themselves as leaders in the community. They can give back and learn to work with others

 5. Time and money Clubs have the flexibility to accommodate younger members’ schedules and budgets. Corporate memberships and lower dues for those under 35 are just two examples. Another idea is to suggest that members can attend a meeting but not the meal associated with it. 

To find out more, go to www.rotary.org and search Engaging younger professionals. You will find a full toolkit there with loads of good ideas.

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