Public Image

Integrated Communication Removes Boundaries

Why?. clubs should use the

Rotary logo correctly in their communities

Why you should care about Rotary branding

It might seem like a small thing, but a logo that is not used properly can create confusion and mistrust. We always want to use Rotary’s logos consistently and properly to maintain a global Rotary brand that members, donors, and the public can trust. Over the next year, we plan to talk much more about branding. In the first of a series of Rotary Voices blog posts on this topic, Rotary’s brand specialist, Liz Thiam, explains why clubs should use the Rotary logo correctly in their communities and how they can do that.

This is the First issue, "Rotary Public Image"