The question for all clubs is to be innovative and flexible in meeting the challenges they face. Recruiting a younger demographic is obstructed by the 20th century organisational structures and operational processes that importantly define ‘Rotary’ for much of its current membership. All clubs will change, whether they promote that change or simply continue as they are: options exist however that allow all clubs to extend the Rotary Footprint and create new membership models more appropriate to a mid-21st century organisation.
Given the demographics of current membership, increasing the number of active and involved Rotarians in existing clubs will not alone achieve the necessary increase in overall membership. To meet this challenge a number of flexible approaches have been developed:
Rotaract should continue the experience of giving service gained from the progression of young people through Interact. With the flexibility now available, sponsor clubs can facilitate the transition from Rotaract into full membership by providing attractive membership options to Rotaractors as they approach the leaving age of 30.
Rotary Alumni. A fruitful source of member attraction should be from those who have gained knowledge of Rotary through participation in our programme and activities or by observing others taking part. Thus, the many young people involved in our activities, their parents, grandparents and teachers could all be potential members. They do need to be asked.
For support in any of these areas please contact the appropriate specialist as indicated in the Members Handbook, Your Area’s Membership Support or Graham Martin (details in handbook). Or you can contact us at email@example.com.
more This page is about how to attract membership.
more Members will stay in clubs and be keen to extend their service commitments and involvement in the Rotary world if they feel that they are involved and that the gift of their time is worthwhile.
more Preparation of, and responsible for, the content of the main District 1070 Training Sessions i.e. the ‘generic’ training.
more Some facts about Rotary
more Rotary welcomes people to join us, either as supporters, helping with events and activities, or as members.
more New members are attracted to join us by what they see and what they experience of our activities. There are several routes into full membership, but in every case a member joins because they are invited to do so.
back This page is mainly aimed at Rotarians but the information is not confidential so is viewable by non Rotarians.