Corporate Membership

Feedback from numerous Rotary surveys and focus groups has repeatedly shown that prospective members and current younger Rotarians require flexibility in their Rotary club membership.  

Corporate Membership

Corporate Membership will allow an organisation or company in a Rotary Club’s geographical area to become a member of the Rotary Club through an established membership approval process, and to appoint a number of designees as the individuals attending club meetings, serving on projects, voting on club matters, serving as club officers, and on club committees, etc. 

Offering Corporate Membership to companies and organisations as part of your club's membership drive can yield mutually benefits to both the club and company/organisation alike. Listed below are just some of these benefits:

• Part of Rotary GB&I Rotary 2 initiative
• Allows organisation/company to become club member
• Allows up to 4 designees within that organisation/company to become club members (normally 1 "Active (Full)" member and up to 3 "Associate" Members)

Benefits to the company/organisation

• Promotion of their image as supporters of charitable causes
• Sponsor recognition with company/organisation logo on Club web page, social media outlets & literature 
• Positive PR from being involved in Service to the Community
• Amalgamation of their charitable efforts
• Continued professional development of employees
• Business and social networking
• Pre-retirement opportunities 

Benefits To The Club

• Increase in membership numbers
• Potential to attract younger/active new members 
• Increased resources
• Expansion of sources of revenue and sponsorship

Corporate Social Responsibility Opportunities

• Companies/Organisations are looking to start/develop their Corporate Social Responsibility strategy
• Corporate Membership of Rotary can help
• Club acts the enabler for a Company/Organisation Community project
• Company/Organisation can use its social media outlets to promote club community activity/project info
• Company/Organisation can be invited to sponsor club adverts in business magazines

Potential Target Audience

• Local independent organisations/companies well known in the area
• Subsidiaries of larger national/international organisations
• Companies known to have strong business ethics
• Companies known for their charity work
• Companies who promote Corporate Social Responsibility
• Companies who have previously worked with or supported Rotary 

Useful Background Information:

(1) Corporate Membership of Rotary Club By-Laws (with thanks to Gravesend RC for giving permission to circulate this

(2) Corporate Membership/Corporate Social Responsibility PowerPoint presentation

(3) Corporate Membership Specimen Application Form (with thanks to Eastbourne RC)

(4) Corporate Membership Specimen Invitation letter (with thanks to Eastbourne RC)

For more information email membership@rotarysoutheast.org

(Photo: © Rotary International/Alyce Henson)