Liz Odell - The History of Matchbox Toys
Thu, Aug 15th 2019 at 7:00 pm - 9:30 pm
The size of the models allowed Matchbox to occupy a market niche barely touched by the competition and helped establish "Matchbox" as a generic word for small toy cars, whatever the brand.
Matchbox is a popular toy brand which was introduced by Lesney Products in 1953, and is now owned by Mattel, Inc. The brand was given its name because the original die-cast Matchbox toys were sold in boxes similar in to those in which matches were sold. The brand grew to encompass a broad range of toys, including larger scale die-cast models, plastic model kits, and action figures.
Liz Odell's father, Jack Odell, was co-owner of Lesney Products and he created a toy which paved the way to the company's future success - Liz will tell you how.
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